Our Expertise
Life Sciences & Pharma Data Expertise
Two decades of experience in pharmaceutical and healthcare industry and consulting - unparalleled understanding of the industry-specific data that is leveraged for analytics and commercial use. Hands-on experience of normalizing & analyzing troves of data to bring simplified management insights from data sources like - Exfactory, Wholesaler data sets (EDI 867, 852, Specialty pharmacy Status and Shipments), HUB data for Patient Services and Third-party data sources like IQVIA, SHA, exposure to CRM data like Veeva, Claims data, MMIT data, Speaker program data, Samples data, VA, Chargeback, 3PL data etc.
Field, Leadership and Management Support
Reporting & adhoc analytics for Sales Field, Leadership and Management teams. We work in lockstep with clients to develop analytics dashboards and reports – and simplify the management of reports with the right data, processes, and technology. E.g., brand performance measurement and competitors’ analysis, analyzing sales & marketing KPIs, and alignment with brand strategy. Our support extends to special analytics projects to achieve strategic initiatives and projects objectives including, Launch Trackers, Executive Dashboards and business’s 360 degree insights.
Home Office Support (Getting in the trenches)
We do not act like outside consultants, we are a team of operational managers working in the trenches with our clients– by coordinating across internal teams & vendors to implement company wide large scale technological and analytical solutions and serve as key gate keepers for data validations, data management solutions by building automated QA QC. We partner with home office teams for field training & support and provide adhoc & analytical support to various functions as required. With our expertise in data across various sources, we also support legal teams for state and other compliance reporting.
Our Services
1. Identify the right data sets required to support the launch of the product.
2. Market sizing and Opportunity assessment analysis.
3. Key customer targets identification as per brand strategy.
4. Launch execution playbooks to support the field, and Launch tracker implementation for the management support.
1. Building effective KPIs to be measured and reported on for field planning, performance assessment, and brand and market analytics.
2. Creation of reports, dashboards, and adhoc/normalized data sets for field performance assessment.
3. Helping in core business reviews, IC Plan measurement and support.
1. Trade, compliance, marketing, managed markets adhoc analytics and reporting support.
2. Creation of home office dashboards, adhoc reports; Business Performance reviews support on a set frequency for effective assessment. We act as an extension of commercial team to help with planning and adhoc projects.
1. Experienced in CRM data quality management, ongoing checks, and automated QA QC support for maintenance of data quality standards.
2. Reporting insights and data stewardship support like identification of Primary address, affiliations, creation of hierarchies leveraging various sources per client’s business needs.
1. Automating the existing ongoing processes, and projects to enhance efficiency.
2. Support for adhoc data pulls, reporting, integration of processes leveraging data across applications to support the business's immediate needs.
3. "What-if" analysis across all commercial data sets and teams, including IC Plans review, quota management, target identification.
Client Testimonials
"Onyx Analytix is more than a third-party vendor. They have taken the time to understand the work we do, the objectives of our projects. They have become more like a trusted extension of our team than a consultant or vendor. The entire team is reliable, strategic, and able to complete complex projects"
Senior Director
Commercial Operations
“I just wanted to thank you very much for all the work your team has done on the project. The work you all did was extremely thorough and done so well. Considering the large amount of money at stake for these adjustments, having you as trusted partners who can put together analysis that is thoughtful and precise is so important to us.”
Associate Director
Sales Operations
“I wanted to take a moment to say a sincere thank you to the Onyx team. Your commitment to maintaining high-quality reports, your passion for learning and continuous growth, and your willingness to step into the unknown have truly stood out. On top of that, your responsiveness and on-time delivery have made a real difference for our teams and stakeholders.”
Patient Analytics Lead
Global Biopharmaceutical Company
About Us
Onyx Analytix is an extension of your commercial team. We work side by side with you to align on business goals, coordinate with vendors on your behalf, and deliver data-driven strategies that translate insights into real-world execution and results.
Our team is led by Megha Bhutani, who brings immense experience in Pharma and Healthcare data analytics with more than 18 years in the industry. With her expertise and our deep knowledge of healthcare data, we help organizations transform complex information into clear, actionable plans that drive commercial success.
What makes us different is how we show up:
we embed into your workflows as true partners, collaborate closely with your vendors and stakeholders, stay agile and customized to your needs, and focus on practical, operational solutions—not just analysis.
Our approach stays grounded in simple principles:
be one with the client team, keep the real customer in focus (sales reps, pharmacies, patients, and providers), define measurable goals, and stay adaptive, nimble, and transparent.
