Commercial data make sense to you We help Technology to simplify commercial analytics We leverage Commercial teams with domain expertise We assist Commercial teams maximize their success We support
Our Expertise

Unparalleled Pharma Industry Domain Expertise

Two decades of experience in pharmaceutical and healthcare industry and consulting - unparalleled understanding of the industry-specific data that is leveraged for analytics and commercial use. Hands-on experience of normalizing & analyzing troves of data to bring simplified management insights from data sources like - Exfactory, Wholesaler data sets (EDI 867, 852, Specialty pharmacy Status and Shipments), HUB data for Patient Services and Third-party data sources like IQVIA, SHA, exposure to CRM data like Veeva, Claims data, MMIT data, Speaker program data, Samples data, VA, Chargeback, 3PL data etc.

Field, Leadership and Management Support

Reporting & adhoc analytics for Sales Field, Leadership and Management teams. We work in lockstep with clients to develop analytics dashboards and reports – and simplify the management of reports with the right data, processes, and technology. E.g., brand performance measurement and competitors’ analysis, analyzing sales & marketing KPIs, and alignment with brand strategy. Our support extends to special analytics projects to achieve strategic initiatives and projects objectives including, Launch Trackers, Executive Dashboards and business’s 360 degree insights.

Home Office Support (Getting in the trenches)

We do not act like outside consultants, we are a team of operational managers working in the trenches with our clients– by coordinating across internal teams & vendors to implement company wide large scale technological and analytical solutions and serve as key gate keepers for data validations, data management solutions by building automated QA QC. We partner with home office teams for field training & support and provide adhoc & analytical support to various functions as required. With our expertise in data across various sources, we also support legal teams for state and other compliance reporting.

Our Services
  • 01
    Launch Planning and Support
    1. Identify the right data sets required to support the launch of the product
    2. Market sizing and Opportunity assessment analysis
    3. Key customer targets identification as per brand strategy
    4. Launch execution playbooks to support the field, and Launch tracker implementation for the management support
  • 02
    Field Reporting and Analytics
    1. Building effective KPIs to be measured and reported on for field planning, performance assessment and brand and market analytics
    2. Creation of reports, dashboards, and adhoc/normalized data sets for field performance assessment
    3. Helping in core business reviews, IC Plan measurement and support
  • 03
    Home office operations support
    1. Trade, compliance, marketing, managed markets adhoc analytics and reporting support
    2. Creation of home office dashboards, adhoc reports; Business Performance reviews support on a set frequency for effective assessment. We act as an extension of commercial team to help with planning and adhoc projects.
  • 04
    CRM Data Management Support
    1. Experienced in CRM data quality management, ongoing checks, and automated QA QC support for maintenance of data quality standards
    2. Reporting insights and data stewardship support like identification of Primary address, affiliations, creation of hierarchies leveraging various sources per client’s business needs
  • 05
    Adhoc Support for Data Reporting & Automation
    1. Automating the existing ongoing processes, and projects to enhance efficiency
    2. Support for adhoc data pulls, reporting, integration of processes leveraging data across applications to support the business's immediate needs
    3. "What-if" analysis across all commercial data sets and teams, including IC Plans review, quota management, target identification
Client Testimonials
  • Onyx Analytix is more than a third-party vendor. They have taken the time to understand the work we do, the objectives of our projects. They have become more like a trusted extension of our team than a consultant or vendor. The entire team is reliable, strategic, and able to complete complex projects.

    Senior Director
    Field Operations
Client Testimonials

Onyx Analytix is more than a third-party vendor. They have taken the time to understand the work we do, the objectives of our projects. They have become more like a trusted extension of our team than a consultant or vendor. The entire team is reliable, strategic, and able to complete complex projects.

Senior Director
Field Operations
About Us

We convert Data into Insights that lead to results oriented action plans.

Onyx Analytix team is led by Megha Bhutani, an industry leader in Pharma & Healthcare data analytics. She brings with her two decades of industry and consulting expertise.

Our clients consider us an extension of their commercial teams – as we work with them as lockstep partners to achieve their commercial goals.

Our domain expertise of Pharma & Healthcare industry sets us apart. With our unparalleled knowledge of healthcare data and expertise to parse data into actionable insights – we bring in operationally practical action plans and data driven approaches to decision making.

With our nimbleness & resilient approach, we bring in a unique value to organizations, that often struggle with one-size-fits-all approach of large consulting firms & data service providers. Our solutions are customized to our clients, as we know that no two organizations are the same.

Our unique engagement model is driven by simple rules: Partner with the client & be one with the team, period.

  1. Achieve success together
  2. Understand the needs of the real customer (Sales reps, pharmacies, patients, doctors etc.). Success of the real customer will ultimately result in the success of the commercial team
  3. Define clear goals that will make the real customer successful
  4. Be adaptive to changes and nimble to respond
  5. Keep open communication channels

Our Team